Social Shopping. It's exploding. And it's evolving quickly.
A year ago if you'd asked me about social shopping I could have pointed you to Amazon and told you that the item reviews from actual buyers were examples of social shopping. 6 months ago I could have told you about shopping aggregation websites like Kaboodle which allow you to view, comment, and receive deals from multiple retailers. Two weeks ago I could have told you about the brand new Facebook integration into websites like Levi's "Friend Store" and how you can see what your pals like. And today. Well today I'd tell you it's exactly about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll give you a quick glossary-like description on each referenced DCSE at the conclusion with this post, but first let me explain what this is.
A few months back I wrote a post about a new business ready to take off. What I described there was the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how they certainly were providing huge opportunities for shop owners to drive people to their stores. DCSE's go the next phase and offer discounts to drive you into these stores. All of these DCSE's are essentially mailing lists and you receive regular (often daily) deals provided for your inbox https://protabletaroblog.wordpress.com/.
With one of these DCSE sites like Groupon and LivingSocial, individuals are flocking in their mind because the deals tend to be tremendous, averaging in the area of 50% off of very desirable products and meals. Groupon is the first choice at this time, but knowing anyone who uses Groupon, odds are they are also using one or more of the others I mentioned. Note: part with this depends where you live. If you're in LA or New York, you can see it in action. If you reside in Boise, this hasn't quite gotten for you yet. Nevertheless the model is working and odds are you might find this soon in your town https://lindenbluete.de/.
Let me tell you how I understand it's working.
The other day Groupon offered an offer to celebrate Mother's Day. An area day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for just $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many more bought the deal? If you'd asked me, I could have said 200. Maybe 300. The clear answer: 1,332.
Yes! So that is why I could tell you, this really is exploding. I don't know the afternoon spa business. But my guess is that place just booked more business in one day than in the past few months combined. (based on the $79 fee, the tiny business just grossed over $105,000 in a single day.)
Now, this is a good news / bad news situation. Or maybe more like a be careful everything you desire situation. If you're a little shop that gets 20 customers a day. Heck, possibly even 50 on a good day. How will you deal with an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to find out that the place was so inundated that either they couldn't get yourself a reservation for months or that the service and experience was awful.
If it were me and I was the owner of Le Petite Retreat, I'd treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid more than the common customer. Don't ignore your regular patrons, but they already love you. These new clients are just that, new. And you know the word, you just get one chance to make a first impression. Those 1,300+ folks have the energy to alter your business. Think long term. This will probably be one of the very expensive advertising campaigns you've ever done, but in addition the absolute most targeted. A real game changer.
But my guess is that they're not prepared to handle this. How could they be? I wonder what they thought would happen using this Groupon promotion? 500 people maybe? I think I'll ask them. Should they respond, I'll let you know.
Getting back to the central point with this post. Social shopping is exploding. Here is the next big thing. It's not merely one piece of technology. It's an instant progression in social media merging with eCommerce. And it's very exciting.
As I mentioned because other post, if you should be a shop owner and your product is good, the ability is amazing. The very best in history. It's targeted, it's relatively simple, and the cost is just about the best investment you can ever make (some of these exact things are free). Get your face around it. If you can't, hire someone to get this done for you. If you can't find anyone, tell your niece or nephew to review this stuff and start trying things. Shoot, inform them to email me, I'll point them in the right direction.
